The Rolling Stones, a band that has stood the test of time, has recently made a comeback with their new single 'In the Stars' and music video, thanks to the innovative work of Deep Voodoo, the AI company co-founded by the creators of South Park, Trey Parker and Matt Stone. This collaboration has brought the iconic band back to life, quite literally, as they rock out in a warehouse setting with a crowd of fans and other musicians, all while looking like they did in the late 1970s.
What makes this video particularly fascinating is the use of deepfakes, a technology that has been making waves in the entertainment industry. The Rolling Stones, known for their rebellious and unapologetic image, have embraced this technology to create a visual spectacle that is both captivating and controversial. Personally, I think this is a brilliant move by the band, as it allows them to reconnect with their roots and pay homage to their past while still staying relevant in the modern era.
The video, directed by François Rousselet, features Odessa A'zion, who plays a fan licking Mick Jagger's face, a moment that has already become iconic. A'zion's excitement and passion for the Rolling Stones are palpable, and it's clear that this collaboration has brought a new generation of fans into the fold. What many people don't realize is that this video is not just a fun and nostalgic experience, but it also raises questions about the future of entertainment and the role of technology in shaping our cultural landscape.
The process of creating the deepfakes is a fascinating one, and it's clear that Deep Voodoo has mastered the art of de-aging. The video credits list body doubles for Jagger, Keith Richards, and Ronnie Wood, but the AI technology is what truly brings the band back to life. This raises a deeper question: how far are we willing to go to preserve the past and create new experiences? In my opinion, this is a fine line that needs to be walked carefully, as the potential for misuse and ethical concerns is always present.
This is not the first time Deep Voodoo has made waves in the music industry. They have previously worked with Kendrick Lamar, morphing his face into that of O.J. Simpson, Kanye West, and Kobe Bryant, among others. This trend of using deepfakes to create new and unexpected experiences is becoming more and more popular, and it's clear that the entertainment industry is embracing this technology. However, what this really suggests is that we need to have open conversations about the ethical implications of this technology and how it will shape our future.
The Rolling Stones' new album, 'Foreign Tongues', is set to release on July 10th, and the 'In the Stars' music video is just one of the many exciting things to come. As the band continues to push boundaries and experiment with new technologies, it will be interesting to see how they continue to evolve and adapt to the changing landscape of the entertainment industry. From my perspective, this is a band that is not afraid to take risks and embrace the future, and I for one am excited to see what they come up with next.
